Newsweek Tumblr journalist takes job at Tumblr 
Mark Coatney did such a good job with Newsweek Tumblr, he is now leaving the magazine for the startup blogging website, Tumblr.
In Coatney’s Tumblr blog, he wrote:
One of the reasons I’ve long been interested in online journalism is in the ways it can be, in a way no other medium can, a two-way communication between writer and reader; Tumblr is one of the best ways I’ve seen to accomplish that.
Meredith acquires the mobile marketing specialist The Hyperfactory
Meredith bought The Hyperfactory to boost the company’s mobile marketing business. Meredith took a minority stake in The Hyperfactory last year, so it just announced the purchase of the rest of the mobile service.
“The completion of our acquisition of The Hyperfactory is consistent with Meredith’s commitment to excellence in marketing services for our clients,” Meredith Integrated Marketing President Martin Reidy said in a statement. “Mobile is a critical part of the marketing portfolio and its importance is growing at an incredibly rapid rate.”
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