Meredith acquires the mobile marketing specialist The Hyperfactory 
Meredith bought The Hyperfactory to boost the company’s mobile marketing business. Meredith took a minority stake in The Hyperfactory last year, so it just announced the purchase of the rest of the mobile service.
“The completion of our acquisition of The Hyperfactory is consistent with Meredith’s commitment to excellence in marketing services for our clients,” Meredith Integrated Marketing President Martin Reidy said in a statement. “Mobile is a critical part of the marketing portfolio and its importance is growing at an incredibly rapid rate.”
